INTERNET OF THINGS AND MARKETING: MARKETING 4.0

S. Altan Erdem, University of Houston-Clear Lake, Houston, Texas, U.S.A.

Published in

INTERNATIONAL JOURNAL OF BUSINESS RESEARCH
Volume 19, Issue 4, p19-24, December 2019

ABSTRACT

While we are enjoying what Internet is offering to us at the moment, we are in a continuous search when it comes to what else Internet can offer to us. We are never fully content in our online experiences. While that is frustrating, the good news is the fact that the technological environment has a highly dynamic setting where it is incorporating never-ending advances and improvements. It is not taking long for what currently have to become obsolete. As we acquire "smarter" devices over time, we get to learn how we can simply our routines and improve our daily experiences more every day. Internet of Things is reported to be the ultimate level of technological sophistication where we get to use the Internet as a personal assistant to facilitate our daily chores. The purpose of this paper is to present a brief summary of our journey up to this point and discover what may be next. It is hoped that a review of the issues raised in this paper with provide the readers with added incentives to research these possibilities further.

Keywords

Web 3.0; Internet of Things; Marketing 4.0


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