ARE ALGORITHMS BIASED?

Rozi Zazian, University of the West, U.S.A.
Peng Chan, California State University, Fullerton, U.S.A.
Douglas Petrikat, California Coast University, U.S.A.

Published in

JOURNAL OF ACADEMY OF BUSINESS AND ECONOMICS
Volume 19, Issue 4, p81-90, December 2019

ABSTRACT

Algorithms have come to impact major decisions that affect all aspects of our lives. Although one might assume that information and analysis provided by a machine would be completely objective and free of any bias that is not the case. The values of those who develop and use them are reflected, intentionally or unintentionally. In this paper we examine cases of algorithm bias and consider related ethical issues. When managers rely on algorithms to make decisions that impact their organizations, as well as all members of society, it can be a useful tool, but there can also be negative consequences. Developers, users, and managers all must be aware of the ethical questions which can result. Creating ethical system standards should be part of the development process. And analysis provided through algorithms should be part of the decision-making process, but not the dominant factor.

Keywords

Algorithms; Bias; Ethical Violations


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